The Master in Gen Al program equips students with the foundational knowledge and practical expertise to harness generative Al across creative and technical domains. By the end of Term 1, learners will master prompt engineering and core Al principles, enabling them to design, iterate, and optimize Al-driven workflows. They will develop advanced creative writing and visual storytelling skills to generate original ideas and compelling narratives, while applying Al methodologies to innovate in marketing strategy, dynamic design, and prototyping. Students will gain proficiency in producing professional multimedia content, including video, audio, and 3D models, using Al-enhanced techniques to streamline production and enhance creativity. The curriculum emphasizes ethical Al practices, fostering critical awareness of bias, intellectual property, and societal impacts. Through a capstone project, learners will synthesize their skills to solve real-world challenges, demonstrating the ability to integrate generative Al into end-to-end solutions. Graduates will emerge with crossdisciplinary expertise, balancing technical mastery with creative problemsolving, and the ethical judgment needed to lead responsibly in Alaugmented industries.